TIME invested +€5 million euros in AdScale, the leading marketplace for online advertising in Germany.

AdScale marketplace aims at connecting in real time advertisers and website editors in order to help them monetize advertising space inventory. AdScale brings flexibility and transparency to online advertising.

Matthias Pantke, managing director and spokesman for AdScale’s management: “We are delighted about the investment of TIME Investors, which is proof of the great potential that AdScale holds in store. The additional financial means, combined with the expertise brought by Time Equity Partners, management Company of Time Investors, will give us the opportunity to further expand Adscale’s product portfolio and geographical reach. We will introduce further advertising formats and booking options to our business model this year. In this way we will strengthen our position as a leading online advertising marketplace in Europe.”